Just said that last night to the missus when I saw the advert. Thats quite the bold move to p1ss all over your existing customers like that.
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Tesla have shown several times over that you can do it and still sell cars......
Just read the article and I'm not sure if it's actually journalism or an advertisement for VW?
While it looks like VW have dramatically reduced the price of the base ID.4 compared to a base 2023 ID.4, they have also dramatically reduced the spec, a 2024 base ID4 now comes with steel wheels and a max DC charging of 50kw which is pathetic and pretty much useless if you do alot of public charging. I suspect they reduced the spec in order to bring it under the €50k cut off for the VRT grant. But once you start adding optional extras to the same spec the real difference is closer to €3-4k and you still only have 50kw max charging speed.
If you go up the line to a GTX, where's there no change in spec, there's only €2k difference between a 2023 & 2024 one.
It's just some marketing bullshit from VW to make it look like they have slashed their prices more than Tesla.
It's good to see prices coming down though and suspect there will be alot more through out the year.
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Any one see Harry Metcalfe's review of the electric 5 series? He wasnt happy..
https://youtu.be/dpn3WkiQIPo?si=kRdMHPwFlHKunANU
The last of the line e60 520d SE's were priced around the €45k mark in late 2009. IIRC, the F10 figure for that dropped a little bit lower early on. Entry point now is petrol and M-Sport spec, so not a pure like for like comparison, is nudging €71k. The CSO compound inflation calculator suggests that €45k in Oct 2009 would inflate to just under €57k last month. In real terms the entry level 5 series price has risen by €14k in as many years. I know there are other variables, such as additional equipment, VRT rates, etc. but that's quite a jump.
As I had mentioned here previously, even insurers are loading insurance policies for BEV vehicles - see Independent article HERE
When told of an instance where a potential buyer was quoted €515 to insure a Toyota Yaris hybrid and €800 to cover an electric Peugeot e-2008, Mr Comerford (AXA’s retail direct chief) said it was the sort of difference that could typically apply.
That's a large difference for a class of vehicle that one would have thought would carry a pretty equal risk (maybe not a typical reflection across other vehicle classes of course).
And now Tesla is taking a battering despite slashing their prices in 2023 - overall electric vehicle sales have fallen with people naturally not yet willing to pay large premiums for BEV vehicles - I anticipate that the new electric 5 series will be a sales failure - discuss…..
https://www.rte.ie/news/business/202...n-wall-street/
I'm a bit surprised that Musk was able to find the time to make the announcement for Tesla, what with Twitter, SpaceX, The Boring Company, etc. Their stock price has been a roller coaster for for the last few years. Having said that, I have to grudgingly admit that they've achieved more in the past few years than I ever thought they would or could. I'm not mad about a lot of things, both related to the car, the founder (he's away with the fairies and has his head stuck a long way up his own ass) and the company, but they're not bound by a hundred years of "this is how we've always done things", the mindset of having existed for 100 years, so they're prepared to try things that other companies have a committee thinking about for years before they conclude that its too risky. Its probably too early to say it that's brilliance or naivety, but it could reasonably be either.
New 5 series - it'll flourish when they kill the ICE version, concentrate on the i5, find some way to mitigate the risk of financial ruin for second and subsequent owners of huge replacement parts bill and drop the price by €40k.