Has anyone else seen this?

http://www.bmw.ie/en/all-models/3-se...mw-edrive.html
http://www.completecar.ie/car-review...aloon/927/5717
http://www.irishtimes.com/life-and-s...ries-1.2515168

250bhp, €170 tax, up to 150mpg (on battery), Price: SE: €41k, Sport: €41.5k, Luxury: €44.5k M Sport: €45k

I'm not a man to buy a new car, but that looks seriously tempting - especially in sport form with 18s - it's cheaper than the equivalent 316d! There is also the possibility to remap the engine as it's fundamentally the same as the 320i so decent gains should be possible.

Has this hit anyone elses radar?