Just seen the latest one on UTV there a few minutes ago, and although it's the usual "shock tactics", the message seems to be slightly different, instead now focusing (correctly IMO) on the lack of attention many drivers show, and how this can lead to accidents

Very different to the message down here all the time, that speed is evil and the cause of everything bad in the world. Now that I'm back driving daily again, the amount of people who are clueless out on the roads around Dublin is staggering, but very few are actually speeding