My own knowledge of the "Individual" range is limited to a set of e36 door handles I fell in love with on eBay but had no money to buy.
I find this very cool, from the R&D to the workmanship in the QC dept
http://www.carthrottle.com/bmws-poshest-paint-option-ever-will-set-you-back-8000/
Mentally expensive though at €8000!
Opinions