Quote Originally Posted by Moe View Post
The idea was people would subscribe and not use the service, the reality was people signed up got what they needed and then cancelled. BMW will be scrambling to get rid of this soon enough.
They must have very stupid marketing people so if they thought that offering free replacement wipers and xenon bulbs for as little as €5 per month wouldn't generate a lot of interest, especially when offering the first month's subscription free. Surely it was quite obvious to even the dogs on the street that giving people the first month free would attract subscribers who will take full advantage of getting their free stuff and then cancel their subscription once the trial period expired.