I suppose it amounts to what the competitors are doing.

At the end of the day its BMW's obligation to seek new customers as well as holding on to the ones they already have.

So if Audi and Mercedes have a different model for every day of the year then BMW has to do the same because people used to other brands will look for the equivalent BMW to the car they already have.

Its quite shocking how little "non car people" know of cars, brands and models etc. So it would be raise a question to one of these people as to why a 3 Series Coupe isnt called something different from a 3 series saloon since thier Audi A5 has a different name to the Audi A4 on which it is based.

I dunno.

All I do know is that I am waiting with baited breath to see and drive the M2 when it comes.