Whatever bulbs are fitted to my to in law's e92 M3 are fantastic but I cannot see any name on them. The AE are really bright & look OEM & really modernise the car. That's what I'm after.
In 9 years with the e39 & 4 years with the e63 I've never bothered to change or even consider changing them.
I've replaced one bulb in each during all that time (got the e63 one on the free bulb replacement campaign that BMW occasionally run).
Sometimes it's just about leaving well enough alone.